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July 13th, 2010Brussels, Girl PowerTags: Advertising, Feminism, WomenMy daily journey to work makes me pass by two billboards that I can’t help but notice.
This one:
In each case, we see women almost completely naked -not completely, of course, as that would be truly shocking, sic- in situations where one is usally not naked: biking on one hand, walking in an urban environment on the other hand.
As there is really no reason for these women to be naked in such circumstances, I can’t help but wonder: why are they naked, actually? Probably because it catches attention… I guess. That might be naive of me but I can’t help but wonder: why is it that advertisers still think that showing super photo-shopped abnormally skinny naked women will actually make women want to buy a product? Is it true what some say that there is no such thing as bad publicity? Or is this simply the result of a lack of creativity?
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June 6th, 2010Europe, Girl PowerLooking at people’s reactions to my pseudonym, I have come to realise that unless you are Spanish or French, there is little chance that you understand what it means. So I thought it deserved an explanation.
First, Europasionaria = Euro+Pasionaria, and not Europa+Sionaria. That should already make things clearer to some of you.
How did it come up to my mind? I wanted my pseudonym to start by Euro and to reflect what I am. I had thought of it many times, had several ideas, yet couldn’t find something that felt right.
Then one dark Friday night, it came to me. I am a passionate person, an idealist, a strong woman… I am also of Spanish origin. So the word “pasionaria” came to my mind. Europasionaria was born.
Alright… but what does “pasionaria” mean?
- “La pasionaria” was the nickname of a great Spanish Republican woman who fought with a lot of courage and dignity during the Spanish civil war.
- Since that great woman, “pasionaria” became in the French language a common noun used to describe a woman who defends a cause with passion and determination.
- “Pasionaria” actually means passion flower in Spanish.
Europasionaria: French and Spanish, passionate about politics, passionate about Europe, flower of the European passion… I liked all of these associations of ideas. Besides, I just liked the sound of it. Words with lots of “A”s in them just sound better.
Tags: Europasionaria, France, Pasionaria, Spain, Spanish Civil War, Spanish Republic, Women











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