A couple of months ago, I wrote a blogpost saying why I disliked the .eu domain name ad.
Today, while reading an excellent blogpost by Mathew Lowry, I found out the .eu domain name has a new ad. One that moves. A better one.
This is what the previous ad looked like:
Now it goes like this:
I like it much better.
Did my blogpost have an impact? We’ll never know…Tags: .eu, Advertising, Mathew Lowry
July 15th, 2010Europe
Although I’m a fan and user of the .eu domain name, I can’t help but be bothered by this ad. I’m sure the ones who’ve read me for a while, and know my tendency to advocate for gender equality, will think: “What? There are more women than men in the picture, for once she should be happy?!”
But my problem with this ad is that it says that adopting a .eu domain name shows that you are European, and then it shows 5 white people. Do you see where I’m getting with this? To me, being European is being in a multicultural open society, hardly something this ad conveys…Tags: .eu, Advertising, Equality
My daily journey to work makes me pass by two billboards that I can’t help but notice.
In each case, we see women almost completely naked -not completely, of course, as that would be truly shocking, sic- in situations where one is usally not naked: biking on one hand, walking in an urban environment on the other hand.
As there is really no reason for these women to be naked in such circumstances, I can’t help but wonder: why are they naked, actually? Probably because it catches attention… I guess. That might be naive of me but I can’t help but wonder: why is it that advertisers still think that showing super photo-shopped abnormally skinny naked women will actually make women want to buy a product? Is it true what some say that there is no such thing as bad publicity? Or is this simply the result of a lack of creativity?