Berlin, April 15, 2010: I’m at the social media conference re:publica 2010 where we are organising a workshop with friends from the Blogging Portal. Little by little, I realize something’s wrong with the airlines. It seems an Icelandic volcano is causing a giant ash cloud, paralysing most European airports. We’re told it could last a few days… I start worrying about not being able to get back home. In this mess, we all try and find as much information as we can. I check Twitter on my BlackBerry. I discover the hashtag #ashtag, and through that, the Eurocontrol Twitter account. From then on, it became my primary source of information as it was the most up-to-date and the most reliable.
The Eurocontrol Twitter account went from a few hundred followers to a few thousand within a few days. All that thanks to the talent and determination of a lady, Aurélie Valtat, who is now nominated at the SimpliFlying-Airline Business Awards for Social Media Excellence for Airlines, category SimpliFlying Hero of the Year.
Back then, I was absolutely amazed by the way Eurocontrol handled the situation through Twitter. How Aurélie used Twitter during this crisis should be an example for all institutions trying to get into the social media world. She was informative, responsive, human, funny, genuine… she got it, I thought.
Aurélie has now become a friend and a member of the EU Girl Geeks. Please vote for her now! Not because she’s my friend but because she deserves to win. Go on this page, scroll down, it’s the last box at the end.Tags: EU Girl Geeks, Eurocontrol, Republica, Twitter