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Tired of seeing naked women in the streets!
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July 13th, 2010Brussels, Girl PowerMy daily journey to work makes me pass by two billboards that I can’t help but notice.
This one:
In each case, we see women almost completely naked -not completely, of course, as that would be truly shocking, sic- in situations where one is usally not naked: biking on one hand, walking in an urban environment on the other hand.
As there is really no reason for these women to be naked in such circumstances, I can’t help but wonder: why are they naked, actually? Probably because it catches attention… I guess. That might be naive of me but I can’t help but wonder: why is it that advertisers still think that showing super photo-shopped abnormally skinny naked women will actually make women want to buy a product? Is it true what some say that there is no such thing as bad publicity? Or is this simply the result of a lack of creativity?
This post is also available in: French
Tags: Advertising, Feminism, Women
1 responses to “Tired of seeing naked women in the streets!” 
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In that context I recall a German “lifestyle” magazine switching completely to amateur models displaying the real-life woman instead of booking ultra skinny, photoshopped models. I don’t remember which one it was, but I found it a very good direction they’re taking.
In at least one point you have to give the advertisers credit. They very well anticipated the current weather conditions around Europe.
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Martin July 14th, 2010 at 23:56