There were lots of familiar faces at the Butterfly Europe event this afternoon.
When you are an EU geek -by that I mean a person who is both active in EU affairs and in social media- you tend to attend any single event that talks about both. And as social media is the “it” subject in the EU bubble at the moment, there have been many of these events in Brussels in the past months. So when you are an EU geek, you tend to always see the same people around, be it online or offline. As Antonia and a few of us EU geeks put it today on Twitter, at the Butterfly Europe event, the usual suspects were attending and some of them were speakers too. We are indeed a bubble inside the bubble. No surprise there: the EU bubble is already small enough that the group of people in this bubble who are also passionate about social media is inevitably smaller.
Amongst the EU geeks usual suspects who attended Butterfly Europe, there was a shared impression that the discussions turned around in circles, and that somehow, any event we go to talks about the same things amongst the same people. Being of optimistic nature, I look at things in a different way.
First, if we get the impression that nothing new is said in the social media events we go to, well that’s actually a good sign for us on a personal level. It means we know our stuff! As early adopters of social media in the EU bubble, we are and always will be ahead of others who are only starting to develop an interest in it.
Then, of course the usual suspects were there. We know each other, appreciate each other and naturally gather and chat when we are at these kind of events. Here comes the bubble effect… but gladly, there were also plenty of new people at this event, let their tweeting commence!